Core Values
Thoughtfulness
We recognize that every decision impacts someone. We place ourselves in the position of everyone we serve – community, guests, and team members – so we can present comprehensive, efficient solutions while still being mindful of impact.
Authenticity
We stand up for what we believe and openly share our point of view. We respect when others do the same. Our partnerships succeed by fostering open communication, welcoming opportunities for collective growth, and encouraging discussion.
Integrity
We are honest, ethical, and fair in all our business and partner activities. We keep our word, deliver on promises, and acknowledge our mistakes. In all that we do, we believe that our reputation is more important than any other short-term rewards.
the
Hummingbird
Hummingbirds are naturally unique and essential pollinators within the ecosystems they live. Similarly, we view our guests as Hummingbirds, as they play a key role in developing social enterprises; intrinsically aiding their bloom and vitality.
“It's not enough to have lived. We should be determined to live for something. May I suggest that it be… sharing what we have for the betterment of personkind.”
― Leo Buscaglia
Live it.
In 2017, Leilani Yats volunteered at a natural building school in San Juan Comalapa, Guatemala. It was all the time needed to fall in love with the country, its people, and its culture. During that time, she learned about initiatives bettering communities while developing new, engaging ways to do so. Leilani created Naturally Smart Travel to offer a culturally immersive experience, so guests connect with and embrace their own inspirations firsthand.
Connect it.
With strong business and non-profit experience, Leilani identified the ample amount of Guatemalan social and environmental enterprises generating local change. Many aspects of life were being addressed, but with clear areas of need for access to finance and capacity building. Acknowledging the opportunity to bridge those requesting support to those with available resources, the concept of Naturally Smart Travel was born.
Grow it.
The Naturally Smart Travel team is focused on connecting guests with organizations to donate, volunteer and/or invest in. Meeting the people and learning about organizations first hand offers a deeply unique, authentic and immersive cultural experience. Collectively we can make a difference, where even a small investment of time, energy, or finance can lend toward monumental growth for both organizations and guests.
the Naturally Smart Newsletter
Whether you are lost in wanderlust, simply curious, or already have your bags packed, we are excited to cultivate and share this monthly dose of goodness with occasional mid-month magic between.